Know Thy Enemy: Keep Track Of Your Facebook Competitors
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don't be afraid to give them a like and track them on Facebook. Panelists of the "Competitive Analysis on Facebook" discussion at Friday's AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion at Friday’s AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.
The panel:
- Mark Curtis, founder and president, Enter: New Media
- Chris Knoch, vice president of client services, Kenshoo
- Alex Peiniger, founder and CEO, AllFacebook Stats
- Jeff Widman, co-founder, PageLever
- Emeric Ernoult, founder and CEO, AgoraPulse
- Duncan Alney, president, Firebelly Marketing (moderator)
Some key tidbits from the discussion:
- Why do competitive analysis? Businesses usually don’t have a clue about how good (or how badly) they’re doing on Facebook.
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