Know Now What You'll Hate Later (and maybe love, occasionally, too)

We’re a big fan of Trend Watching and, as you may have noticed, have posted a few of their monthly features here and there. The one up for July, “Youniversal Branding,” is a fantastic, very in depth look at technology making it possible to marketing to individuals instead of taking the typical, soon-to-be-out-of-fashion shotgun approach. The site is now taking pre-orders for their gorgeous 2007 Trend Report, a big, bound book of all things soon-to-be.