Kmart Tweet on Newtown Tragedy Includes Promo Tag
Like everyone else in the country, we’ve spent much of the day today distracted by the unspeakably awful events that occurred in Connecticut.
Unfortunately, Kmart became the first brand to release a completely inappropriate statement this afternoon. In the midst of a promo campaign called “Fab 15” highlighting the “15 coolest toys of the season”, Kmart’s official Twitter feed released a message about the tragedy that still included the #Fab15 hashtag.
Kmart deleted the offending tweet and quickly issued a follow-up statement officially ending the promotion and discouraging further use of the tag.
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