The 50 Most Influential Brands on Social Media

The 50 Most Influential Brands on Social Media

Klout has published its first list of the 50 global brands with the most social influence and engagement.

Called the Klout 50, the list has been compiled by analysing the businesses in the Interbrand 2014 Best Global Brand report and measuring their social influence on the Klout scale.

Amazon topped the list, beating Microsoft by just one hundredth of a point. MTV, Google and Facebook round out the top five.

The 50 Most Influential Brands on Social Media

1. Amazon, 98.86 points
2. Microsoft, 98.85
3. MTV, 98.32
4. Google, 98.04
5. Facebook, 97.94
6. Intel, 95.94
7. Nintendo, 95.04
8. McDonald’s, 94.74
9. ebay, 93.82
10. Ford, 93.19
11. Sony, 93.06
12. HP, 92.38
13. Chevrolet, 92.36
14. Coca-Cola, 91.99
15. Thomson Reuters 91.89
16. General Electric 91.37
17. Nike, 91.22
18. Honda, 90.94
19. Pizza Hut, 90.94
20. Audi, 90.75
21. Adidas, 90.00
22. Adobe, 89.90
23. Nokia, 89.84
24. Goldman Sachs, 89.67
25. Tiffany and Co, 89.60
26. Budweiser, 89.56
27. Porsche, 89.22
28. Apple (AppStore), 89.19
29. Shell, 88.94
30. Pepsi, 88.80
31. SAP, 88.59
32. American Express, 88.50
33. Louis Vuitton, 87.76
34. MasterCard, 87.42
35. Oracle, 87.14
36. Gucci, 86.75
37. Morgan Stanley, 86.65
38. Burberry, 86.04
39. Accenture, 86.01
40. Caterpillar Inc, 85.27
41. 3M, 85.20
42. John Deere, 83.53
43. Starbucks, 83.51
44. Sprite, 83.22
45. Gillette, 83.03
46. Zara, 83.02
47. Heineken, 82.81
48. Gap, 82.76
49. Disney, 82.39
50. KFC, 81.76

“We believe that being influential in the digital space is centered around creating and sharing engaging content online,” said Klout’s Katy Keim. “The Klout 50 salutes the brands who connect with their consumers through social media by encouraging them to share interesting experiences. However, this is also a wakeup call for brands who are not on this list to engage their consumers by creating a memorable experience — whether in person or online.”

(Source: Klout.)