Klores Scores Today Show for Beach Tennis

After just over a month as agency of record, Dan Klores Communications (DKC) has aced some media coverage for Beach Tennis USA.

This morning, the outdoor set of the Today Show was covered with sand for a demonstration of the new hybrid sport–doubles tennis on the sand with no bounces, explained founder Marc Altheim. Altheim is convinced the “addictive” sport could make it to the Olympics one day.

According to Klores VP Dayna Diamond when asked about Curry v Vieira and their respectable skills in the sand:

“as the founder would say, ‘it’s easy to play, but difficult to
master.’