As part of its Not Normal ad campaign, Mini has partnered with creative agency KKLD to create an LED car that broadcasts tweets, Facebook posts and Vine videos, from random people.
The very cool project is roving around London through August 19. If you’re not in the UK, you can also watch the car in real-time on the company’s Facebook page.
The Mini Countryman car is covered with 48,000 LED bands that together create a digital billboard of customers’ post submissions in the form of tweets and Vines with the hashtag #MINIartbeat, or Facebook posts from Mini’s app.
If the car features your entry, the company will send a clip of the post on the car as a souvenir.
Check out the video below to see the car in action: