King.com Brings Its Casual Games and Tournament System to Facebook

King.com is one of the more popular casual games destination sites around, with 27  million unique players per month logging in to enjoy one of 200 games in 10 different languages. Today, the company is announcing that it is bringing 26 of its popular casual skill-based games to the Facebook platform, along with its tournament system and virtual good sales.

Its app is following in the footsteps of other casual gaming portals within Facebook, most notably MindJolt, which has accumulated a significant number of users by providing a wide variety of casual games from other developers within a unified interface.

King.com is introducing a selection of in-house developed casual games combined with built-in social features such as tournaments and leaderboards. It hopes Facebook can help it bring in more money. “We are confident that replicating this successful model on Facebook will open the flood gates for a proven way to monetize social games,” says Riccardo Zacconi, CEO of King.com, in a press release. “We have proven that gamers enjoy playing for micro transactions or virtual currency, while competing with each other, and want to build on this with our proprietary tournament engine, enabling users to enjoy great games wherever and whenever they like”.

King.com’s Facebook application allows players to take part in daily game challenges to win achievements, compete with their friends for high scores, view their rank on global leaderboards, and collect coins to spend on rewards. The tournament system matches up players with others who are at the same skill level. The application will monetize by selling virtual currency used to buy boosters that increase win chance and provide unique benefits depending on the game.

King.com’s application is already live on Facebook and has 630,000 monthly active users and just over 100,000 daily active players, according to AppData, our tracking service that reports on the top applications and games on Facebook. The new portal will run alongside the standalone destination website, with expansion to mobile and tablet platforms coming later.

Tami Baribeau is Senior Community Manager at ZipZapPlay and a contributor to Inside Social Games.