Digital REPORT: Retailers Surged on Facebook After 10 p.m. on Cyber Monday Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers.By David Cohen|December 5, 2014 Share By David Cohen|December 5, 2014 Share Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers.Findings by Kinetic Social included: Retailers posted their highest desktop conversion rate of the holiday weekend on Cyber Monday, and that rate was also higher on Saturday than on Black Friday. Clicks and actions peaked for retailers very late in the day on Cyber Monday, after 10 p.m. The travel and leisure sector saw a 62 percent rise in click-through rates over Thanksgiving weekend. Non-retailers had the highest click rates throughout the weekend, highlighted by restaurants and travel. Readers: Did any of Kinetic Social’s findings surprise you?Image courtesy of Shutterstock. Adweek Adweek