Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers.
Findings by Kinetic Social included:
- Retailers posted their highest desktop conversion rate of the holiday weekend on Cyber Monday, and that rate was also higher on Saturday than on Black Friday.
- Clicks and actions peaked for retailers very late in the day on Cyber Monday, after 10 p.m.
- The travel and leisure sector saw a 62 percent rise in click-through rates over Thanksgiving weekend.
- Non-retailers had the highest click rates throughout the weekend, highlighted by restaurants and travel.
Readers: Did any of Kinetic Social’s findings surprise you?
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