Kindle Fire Sales Challenge iPad: Study

While the iPad is still the leading tablet worldwide, according to a new study from Strategy Analytics, the Apple tablet has lost market share. In Q4 2011 Apple owned 58% of the market, a drop from the corresponding quarter in 2010 when Apple owned 68% of the market.

The study draws a parallel to this drop and the introduction of the Kindle Fire. However these two devices are in different price brackets and it may be the growth in the tablet market overall that is making Apple less dominant.

The Telegraph UK has more: “The firm estimates that the total tablet market grew from 10.7m in the last quarter of 2010 to 26.8m in the same period of 2011. Within that, total Android sales tripled to 10.5 million worldwide. Combined BlackBerry PlayBook and Windows 7 tablet sales accounted for fewer than a million units.”