Kiip, Interpublic enter strategic partnership
Mobile rewards platform Kiip today announced it entered a strategic partnership with global advertising holding company Interpublic (NYSE: IPG). The partnership includes an investment by IPG during Kiip’s latest $11 million round of funding, which included additional investments from Relay Ventures, Hummber Winbald, True Ventures and Digital Garage.
Kiip already works with more than 45 top-tier brands like American Apparel, McDonald’s Best Buy and more, and IPG Mediabrands says it will help introduce more top-tier marketers to Kiip’s mobile and gaming advertising platform.
Kiip
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