Kid-Friendly Browser KidZui Ramps Up Advertising
KidZui, which offers a downloadable kid-friendly Web browser, is ramping up its advertising business.
Over the past few months, the San Diego-based company has been testng KidClicks, a new platform that utilizes IAB standard ad units designed to target both kids and parents. Some of the ad placements also feature an accompanying “I Like This Button,” which, when clicked, automatically generates an e-mail to that child’s parent and may include a promotional offer.
The company has tested campaigns for Disney, Toys R Us, LeapFrog, Warner Bros and Electronic Arts.
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