Kickstarter Moves Further Into Social Sphere With Mobile App

With its release last week of a mobile app for iOS, the crowd-funding platform Kickstarter edged a bit further into the social arena.

With its release last week of a mobile app for iOS, the crowd-funding platform Kickstarter edged a bit further into the social arena.

The app facilitates browsing through projects, almost Pinterest-like, and makes the funding experience more social and less purely commercial.

“The best part of Kickstarter is all the amazing projects, and the app is a really fun way to find them,” the co-founders wrote on the company’s blog.

Mobile users are encouraged to browse through projects and can search for those near them, fostering at least a perceived social connection between project creators and funders.

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