Kia Motors Launches YouTube Talent Search With $10,000 Prize

Kia Motors has already conquered YouTube with their viral Kia Soul hamster commercial, and now they are taking things to the next level with a new YouTube talent search. Kia Motors, along with YouTube celebrity judges ShayCarl, Lisa Nova and SMOSH, are looking for the next big YouTube star in Kia’s ‘Who’s Next?’ competition. Contestants are asked to submit videos showcasing “a new way to roll”, and Kia will fly two finalists out to Los Angeles where the winner will receive a generous $10,000 prize.

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