After much uproar by the Black Media Alliance for the lack of minority hosts on KFI AM 640, the talk radio station announced two new weekend programs featuring two minority hosts from sister Clear Channel station KTLK.
Producer and radio host Morris O’Kelly will host a new show on Saturdays from 6-8:00 p.m. while David Cruz will be on the airwaves Sunday from 6-8:00 p.m. Both shows will begin this weekend.
According to KFI, the new shows will “discuss, dissect and investigate the important, often controversial issues of the day through the eyes of an eclectic collection of Southern California residents, urbanites and suburbanites, young and old, across race, gender and the political spectrum.”
Translation: Get off our backs, Black Media Alliance.
I expect both shows to be gone from the KFI airwaves by the end of the year and the excuse will be low ratings. Prove me wrong, Morris and David.