KFC’s New Spokesperson is ‘Chief Chicken Officer’

KFC has a new “chief chicken officer” — Aaron Pearson, a 25-year-old vet of the company who obviously has no desire to launch a career elsewhere.

Pearson will act as a spokesperson for the chicken chain’s new Cook Certification Program, which says it will bring each KFC up to the Colonel’s taste standards. Moreover, the announcement coincides with the company’s relaunch of its grilled chicken products.

KFC has executed some tacky stunts in recent times, so this isn’t the worst. But Ad Age calls out some branding missteps the company has made, including those tied to its grilled chicken menu. Here’s a new ad above. Do you think it’s a branding improvement?