KFC's Fortunes Rest on the Back(Side)s of Female Students

In a tacky attempt to turn around its poor financial results, KFC is paying female college students $500 to hand out coupons while wearing pants that have the words “Double Down” and Colonel Sanders’ face plastered across their bums.

The Double Down is a bunless sandwich. Moreover, the Colonel would’ve turned 120 years old this month. After all this time, you’d think he – and women – would deserve more respect.

According to USA Today (which posts the story about this promotion with a link to another story titled “KFC

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