KFC's Fortunes Rest on the Back(Side)s of Female Students
In a tacky attempt to turn around its poor financial results, KFC is paying female college students $500 to hand out coupons while wearing pants that have the words “Double Down” and Colonel Sanders’ face plastered across their bums.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in