Someone in KFC’s marketing department is getting a raise.
It’s hard — not to mention expensive — to get celebrity endorsements when you’re selling a low-rent product. But lucky for KFC, they found a low-rent star to give them free advertising. And the fried chicken house is giving back.
After Marc Anthony told Access Hollywood that he is a fan of giant greasy buckets of chicken, KFC sent him and Jennifer Lopez an “open letter,” inviting them to host their En Concierto tour after-party at KFC.
The letter is a bit misleading: J. Lo herself is no fan of Kentucky Fried. In fact, the Access Hollywood interview shows her denouncing Anthony’s greasy ways. But that hasn’t stopped the KFC story from taking wing. PETA apparently has even come out to denounce her for her eating habits.
Bravo, KFC marketing department! Britney Spears should have spin doctors as good as you!
September 19, 2007
An open letter to Jennifer Lopez:
Whether you are topping the charts with your latest musical hit or shining on the silver screen, you have always had an “Original Recipe” for success.
We recently heard about your love for KFC and want to help you celebrate your upcoming nationwide tour with a tasty offer. On the road the comforts of home can seem miles away, but KFC is offering you a home style meal no matter what block you find yourself on during your route.
From Madison Square Garden to Miami, Atlantic City to Anaheim, and everywhere in between, we would like to offer you, your entourage and a few VIP guests an “all access” pass to the KFC location of your choice. You have a bucketful of choices for “after party” locations because KFC has more than 5,500 restaurants across the country. Hearing about your fondness for KFC was music to our ears, so just name the time and the place and we’ll open our doors to you for a post-concert feast.
Good luck on your upcoming tour and we hope to host you soon.
President of KFC