Ketchum's Rob Flaherty: 'Our Business is All About Change'
The press release announcing the leadership changes at Ketchum described the appointments as part of a transition for the company. But if you ask the firm’s top two execs, change is always and ongoing.
“Our business is all about change, so if you’re not changing you’re not moving a service firm of any kind forward,” the soon-to-be CEO Rob Flaherty told us on the phone today. “I think a good service firm develops a percentage of their services as new services every year.”
Rather than a total re-imagining, Flaherty described the investments that the firm has made in things like “global integration,” the continuing efforts to provide top-notch analytics to take full advantage of the information that comes with big data, and an evolving agency culture that emphasizes things like in-person interaction so the team “can mobilize quickly.”
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