Ketchum Has an App for Your Crisis
What can an app do for you? More importantly, what can’t it do for you?
You may recall that the PRSA released an ethics app last year to some mild controversy–and yesterday The Wall Street Journal‘s new “CMO Today” blog brought us news that Ketchum is about to release an app to help you conquer crisis management.
You read that right. First, we have to share this bit from WSJ’s Steven Perlberg:
“…the firm hopes [the app] will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own phone.”
Aren’t
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