Ketchum CEO: Davos is Still Relevant

(Davos, Switzerland)

The annual World Economic Forum, aka “Davos,” will take place in the small Swiss ski town next week, with Condeleeza Rice addressing attendees at the opening meeting.

Some, such as former Intel CEO Andy Grove, think the conference can be a waste of time. According to Forbes.com, “he went once and won’t be back, after attending a private dinner where the introductions took so long they never got to a real discussion.”

This is not the case with both Ray Kotcher, head of Ketchum, and Edelman CEO Richard Edelman.

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