Former Martha Stewart Living Colleagues Open Wellness Store

Kerrilyn Pamer and Cindy DiPrima Morisse extend their Web enterprise to West 10th Street.

CAPBeautyBannerA number of notable narrative strands power this month’s arrival in the West Village of a bricks-and-mortar extension of wellness products Web store CAP Beauty, which launched last May.

Partners Kerrilyn Pamer and Cindy DiPrima Morisse originally met in the late 1990s, when they both worked at Martha Stewart Living. Subsequently, some more serious real-life considerations tipped them towards their current enterprise. From a report for T magazine by Caroline Cagney:

Confronting a Celiac disease diagnosis in 2009 enhanced Pamer’s appreciation for the connection between good food and good health, while Morisse credits her mother’s losing ​battle with breast cancer as the impetus behind her clean lifestyle. “There’s a trickle-down from diet, and ​the next tier is skincare,” says Pamer.

Pamer previously operated retail store Castor & Pollux in the same space now occupied by CAP Beauty. On March 1, the pair will add treatment rooms.