There are certain words that lose all meaning after having been said, heard or written too many times. I expect “Kentucky” to become that word for both you and I by the end of this week’s featured Kickstarter campaign: Kentucky for Kentucky.
. . . Kentucky.
Kentucky for Kentucky is a pretty ingenious concept, started up by a couple of super-patriotic Kentuckians (Kent Carmichael, Griffin VanMeter and Whit Hiler) who want to celebrate their home state through an extravagent, crowd-funded commercial slated to air during the 2012 Super Bowl. The trio is hoping to advertise well enough to grab a few bucks from the rest of “the great Commonwealth of Kentucky” in order to make their grand commercial and set the record for the most money yet raised through a Kickstarter campaign. To paraphrase them slightly, just one or two dollars from each Kentuckian will be enough to make the project a reality. Luckily they’re not banking entirely on drumming up that sort of exposure though.
One of the smartest decisions made by Carmichael, VanMeter and Hiler is to offer “big money sponsorships” to Kentucky businesses. For a donation of $250,000 or more these sponsors are able to piggyback their way into immense visibility without having to foot the enormous bill of a solo Superbowl spot. A few businesses and enough awareness from the general public could actually make Kentucky for Kentucky a success, nicely big-upping the state while also demonstrating the enormous potential inherent in crowd-sourced fundraising campaigns.
And what is it about Kentucky that everyone should get so excited about? The Kickstarter page lists a sampler of the state’s contributions to the world that boasts “We first sung Happy Birthday, we first fried chicken, we first slapped high fives. We invented bourbon, bluegrass music, and the motherfreaking Kentucky Derby. We birthed cool with Clooney, Depp, and Hunter S. Thompson. We nurtured beauty with Loretta Lynn, all the Judds and Diane Sawyer. We championed sport with Ali, SeaBiscuit, and Rondo.” That’s actually pretty impressive! If I was from Kentucky I’d be really proud of all that too!
An actual cost breakdown for the campaign isn’t available but we can assume that the bulk of the money raised will be spent on securing the Superbowl air space. Kentucky for Kentucky‘s Kickstarter page lists a “cost [of] about 5 million big ones to create the Superbowl spot and buy the air time for its inclusion in the massive event’s advertisement line-up.
There are a few rewards on offer for contributors as well. These range from bumper stickers and Kentucky Bluegrass seeds to string ties, an engraved mint julep cup and a host of other appropriately themed (and kind of hilarious) items. The biggest draw for large-scale contributors, of course, will be the potential for advertising at the bloody Superbowl. That’s a big one.
To Kentucky more about Kentucky for Kentucky, Kentucky over to Kentucky for Kentucky‘s Facebook or Kickstarter campaign page. Kentucky for Kentucky will be funded on Monday, November 7th at 9.44am EST if it reaches its enormous $3,500,000 goal on time.