Kenshoo Social Adds Impression-Level Analytics For Facebook Premium, Marketplace Ads

Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook.

Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook.

Kenshoo said Kenshoo Social can now append view tags to ads delivered via the social network’s ads application-programming interface and provide its clients with reporting on any conversion events that occurred with their ads. General Manager Sivan Metzger added:

The mission of Kenshoo Social is to illuminate the value of social media for brands through dynamic technology and innovation.

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