How Does Facebook Advertising Impact Paid Search Marketing Results?
How does advertising on Facebook impact the paid search marketing performances of brands? Significantly and positively, according to an analysis of a 2,500-plus-store retailer by Kenshoo, a Facebook Preferred Marketing Developer.
How does advertising on Facebook impact the paid search marketing performances of brands? Significantly and positively, according to an analysis of a 2,500-plus-store retailer by Kenshoo, a Facebook Preferred Marketing Developer.
Kenshoo analyzed the retailer’s search results in which certain segments of its target audience in the U.S. were exposed to only paid search, while others were exposed to paid search and Facebook advertising. Here’s what it found:
- The audience segments that were exposed to both search and Facebook generated a return on ad spend 30 percent higher than the search-only group.
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