Kenshoo Introduces Predictive Marketing Engine Kenshoo Halogen, Closes Funding Round

It’s been a busy week at Kenshoo, as the Facebook Strategic Preferred Marketing Developer released predictive modeling engine Kenshoo Halogen and announced a $20 million growth financing round.

KenshooLogoNew650It’s been a busy week at Kenshoo, as the Facebook Strategic Preferred Marketing Developer released predictive modeling engine Kenshoo Halogen and announced a $20 million growth financing round.

Kenshoo Halogen works with the company’s advanced targeting and bidding algorithms and uses past performance of campaigns and other market data to generate forecasts and scenario plans for marketing campaigns, allowing marketers to make informed decisions on how much more return can be produced with extra budget, how much revenue can be generated at different levels of spend, and the potential of a portfolio or single campaign.

And

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