Facebook SPMD Kenshoo Acquires PMD Adquant

A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.

AdquantByKenshoo650A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.

Kenshoo said in a release announcing the acquisition that “executives and other key personnel” from Adquant will join the Kenshoo team, and Adquant clients can continue managing their programs via its platform, adding that the two companies’ products will be integrated “over time.”

Kenshoo co-founder and CEO Yoav Izhar-Prato said in the release:

By joining forces, Kenshoo and Adquant are uniquely positioned to serve advertisers across all verticals and geographies with world-class digital marketing solutions. Injecting talent and technology like Adquant’s will ensure that Kenshoo stays ahead of the pace in the most important industries and continues to deliver strong performance for our clients.

Adquant co-founder and CEO Joe McCormack added:

Companies in the marketing software industry continuously talk about the ideas of innovation and client focus, so pairing with a company like Kenshoo, which actually delivers and shares our core values, makes perfect sense. The resources and support of Kenshoo will help Adquant to build upon our foundation and drive further success for our clients. We look forward to leveraging Kenshoo’s expertise and sharing ours to make our combined solutions even better.