Kenneth Cole's Next Steps

Kenneth Cole caused a blizzard of controversy with a tweet that should never have been. And we watched as social media activity ate away at the brand’s reputation like a swarm of feasting piranhas. Now that the dust has settled a bit, it’s time to take a look at where the brand stands. Already the questions that we posed on Twitter are “What’s the next step?” and “Can the brand come back?”

In a time of PR