Kenneth Cole Says Controversial Tweets Are Great for Business
One man’s PR fail is another man’s business plan…if that other man happens to be “designer with a conscience” Kenneth Cole.
In case you thought some clueless intern was responsible for what seemed like a tactless marketing message playing off the possibility of war in Syria, you’re wrong: Cole writes these controversial tweets himself, and he does it all on purpose. Cue maniacal laugh.
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers.
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