London Transplant Mobilizes LA Fashion Bloggers

We’ve all heard the social media term “flash mob.” But per a nifty LA Times blog item by Booth Moore, we may soon be reading a lot more about the similar sounding “fash mobs.”

That’s the name of a new initiative put together by 27-year-old Brit Kelsi Smith. Per an inaugural July 24 event in the Los Feliz district, the idea is to use social media to organize and promote pop-up, runway-free fashion events:

Smith moved to LA from London in 2005 to pursue acting but wound up become a fashion blogger instead. She tells Moore much of the impetus for FashMobs.com came from her frustrations with LA’s Fashion Week event.