Keep Your Facebook Posts Hot As Temperatures Cool

Don't let your Facebook content lose its sizzle just because summer is over. Follow these five tips to keep Facebook posts hot and spicy even as the temperatures cool.

Don’t let your Facebook content lose its sizzle just because summer is over. Here are five tips to keep Facebook posts hot and spicy even as the temperatures cool off.

Be Timely

Timing is everything in life and on Facebook. Consider drafting an annual editorial calendar with key dates and anniversaries to ensure your posts are relevant to the news of the day.

For example, the Super Bowl, the beginning of school and the holidays are things that generate a lot of interest and discussion. Craft compelling posts around these dates to help ensure a lively dialogue.

Be Visible

Be mindful that fan pages that post to Facebook via certain third-party applications, such as HootSuite and Twitter, receive 70 percent fewer likes and comments.

Until Facebook levels the playing field for placement of posts in news feeds, you’ll need to either post manually or use a preferred Facebook application, such as Buddy Media.

Review a complete list of preferred Facebook developers here.

Be Discerning

Constantly review the quality of posts with an editor’s eye. Is your content always about you? Keep you posts varied and ask questions of your community to engage them on different topics.

Consider an informal poll of your community to get ideas. Or share a link to a news item that might benefit your readership.

Be Brief

Buddy Media found that posts with 80 characters or less receive higher engagement, 27 percent higher engagement to be exact. The numbers are even higher for retailers.

In a report released this week that studied some of the world’s largest retailers, posts of 80 characters or less received 66 percent more engagement, with an 8 percent spike in traffic on Wednesdays.

Be Lively

Links by themselves don’t generate clicks. Spice it up if you want to draw more readers.

Keep your links lively with engaging headlines, witty commentary or questions that hit upon emotions, and captivating images.

Readers, do you have any tips for keeping Facebook posts interesting?