Keep Blogging. Lawyers Are Reading

In just 18 months’ time, older generations of in-house lawyers have stepped up their social media use, largely on LinkedIn and law firm blogs, according to a new survey by communications firm Greentarget, consulting firm Zeughauser Group, and InsideCounsel magazine.

The 2012 In-House Counsel New Media Engagement Survey finds that lawyers in their 40s, 50s, and 60s are using social media in far greater numbers than they were in 2010.

Among the findings, more than 50 percent of in-house counsel reported using LinkedIn during the past week, many within one day.

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