KCSA and the Three R’s

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(KCSA’s new office)

Those three R’s would be: Rebrand, Refocus and Relocate. KCSA Worldwide has changed its name to KCSA Strategic Communications, with accompanying branding and website overhauls.

The agency has also moved to new digs: the entire 6th floor at 880 Third Avenue in New York. “The walls between our departments have literally been torn down. Integration is in everything we do – even our new logo reflects the melding of our three key disciplines into one,” CEO Jeff Corbin told PRNewser.

The walls in the above displayed picture are indeed still intact, but we take Mr. Corbin’s word that an open layout will increase collaboration between departments at the agency.