Original Tapjoy Founders Quietly Launch Their Next Venture: A Mobile Commerce Play Called Karma

Lee Linden and Ben Lewis, the pair behind the original incarnation of Tapjoy, have quietly launched their next venture — a mobile commerce play called Karma that lets people send gifts to their friends and family.

Soft-launched just in the nick of time before Christmas, the app is a very user-friendly way to pick and pay for gifts. You can search through suggestions from gourmet chocolate to music subscriptions to 8-bit wall decals before choosing an item and entering your payments information.

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