Kanye West posted 91 tweets from last night into today. That sort of behavior would normally get a person unfollowed, but this is Kanye bringing the Kanye. And mixed up in there, he introduced his new company, DONDA, that “will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford.” TheWrap summarizes the endeavor in article format.
Moreover, he says he’s looking for “publicist [sic], social media experts,” and others to help with the new endeavor.
Most things that Kanye West does gets attention. But with nearly six million followers, tweeting at this comic volume is sure to get a whole lot ‘o attention. That’s a pretty good way to launch a company.