With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday. To engage with such spirit, Kansas City ad agency VML created a baseball embedded with a computer chip as a digital memento that is also a nonprofit campaign.
To support the Kansas City MLB Urban Youth Academy—an organization that gives kids access to education and career resources—VML worked with the city's Mayor Sly James and a few members of Kansas City's board on urban youth academy to create a pro bono campaign that kicks off during the Royals' ballgame Sunday night against the New York Mets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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