Kajeet and Whyville Partner for Tween Chat Service

kajeet2.jpgKajeet, a pay-as-you-go cell phone carrier that recently signed a deal with Nickelodeon, is now joining forces with virtual world Whyville to offer “tweens” a new way to talk to each other.

We’ll leave it to MediaPost to explain the new chat service:

“At the Kajeet Chat Factory in Whyville, tweens use ‘clams’ they have earned by playing educational games in-world, to purchase and design unique chat bubbles. By allowing them to choose different colors, borders, and dialogue styles, the company encourages personalization of one of Whyville’s most popular features–chatting.”

The reason for the partnership is being able to market to 8 to 15 year olds – the age range of Whyville’s 2 million current users, according to MediaPost.


Cell-Phone Provider Kajeet Goes To Whyville To Reach Tweens
[MediaPost]