Kaizen Platform Announces $4 Million Round of Fundraising

Kaizen Platform, a digital customer experience optimization platform, recently announced a $4 million round of funding, led by Fidelity Growth Partners and GREE Ventures.

Kaizen Platform, a digital customer experience optimization platform, recently announced a $4 million round of funding, led by Fidelity Growth Partners and GREE Ventures.

The funding will allow Kaizen Platform to continue its growth both in the U.S. and internationally. Kaizen Platform’s headquarters are in San Francisco, with an Asia/Pacific region in Tokyo. This round of funding brings Kaizen’s total funding to $9.8 million.

Kaizen COO Erik Ford discussed the funding with SocialTimes:

We are thrilled to receive continued investment and support to achieve our growth objectives globally. At Kaizen we truly believe we are transforming the way marketing production and execution is done. When you look at the future of marketing, customer experiences are always on, silos are a thing of the past, and platforms and execution are unified.

Recently, the company has hired Geoff Shenk, formerly of DoubleClick/Google and Kenshoo to lead North America sales, and Eric Speeth (formerly of IAC and Triad Retail Media) to head up strategy and operations.

David Milstein, the Japan head partner at Fidelity Growth Partners, commented on the funding:

We continue to be excited by the growth of Kaizen. The Japan business continues to scale, and with the incredible team and initial traction in the US, we believe Kaizen will soon be on a similar path globally. The leadership team at Kaizen is driving the next evolution of how marketers engage their customers.