Kaboodle Turns Five, But What Is It?

Five years ago, publisher Hearst dipped its toes into the online shopping waters with its launch of Kaboodle, which it describes as a “social shopping platform for connecting people and products.” Five years later, with online shopping and social media exploding, Kaboodle celebrated its fifth anniversary with a host of new features.

Five years ago, publisher Hearst dipped its toes into the online shopping waters with its launch of Kaboodle, which it describes as a “social shopping platform for connecting people and products.” Five years later, with online shopping and social media exploding, Kaboodle celebrated its fifth anniversary with a host of new features.

Kaboodle said it draws 8 million monthly unique visitors to its site, which boasts more than 9 million products in its catalog, with 400,000 added every month.

Its

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