With television networks finding new ways to incorporate social media into their broadcasts, it’s important to have a solid digital footprint.
In the case of KABC, they are leading the country in the number of Facebook likes (344,145) and Twitter followers (78,053), according to Lost Remote. This is the first time a TV station has led both categories.
“As a news organization, we see social media as a way for our viewers to talk to us, and not just as a way for us to talk to them,” KABC’s vice president/news director Cheryl Fair told Lost Remote on the secret to such strong numbers. “Listening is important. Since starting our Twitter feed in 2008, we have made it a commitment to reply to comments and questions as often as we can. People will frequently Tweet us to let us know about what’s happening near them and to ask us for details. That carried over to our relationship with our viewers on our Facebook page.”