JWT Vets' New Venture Has A Name And Clients

Ty Montague and Rosemarie Ryan surprised the ad world in March when they announced they were leaving jobs at JWT to start their own agency. Now, the NYT reports, that agency has a name—Co:—colon included—and clients.

Co: is opening with four clients, two of which are Madison Square Garden, for the New York Knicks, and MTV Networks, for the Spike cable channel.

Howard Jacobs, SVP for marketing and sales at MSG Sports, said he was attracted to Co: because his job is “so clearly not an ‘advertising exercise’ ” but rather requires “a multidisciplinary approach, part strategy, part storytelling, part brand creation, part technology, part design.”

It does sound, however, like if you’re hoping to get a job at Co: you may have to come at it obliquely.

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