Most wouldn’t recognize the name, but almost all know the tweet. Remember scorned flack Justine Sacco, former head of PR for IAC?
Sure you do. She’s the nimrod who thought she would break out her latest AIDS joke series before a brief sabbatical to the Motherland. And then she returned to the states under a dark cloud of scrutiny, infamy, and swift unemployment.
She’s been gone from the public (relations) eye for a minute but there has been a Sacco sighting—right smack dab in the middle of another scandal. Comfort zones and all. Familiar with the inside gambling drama with fantasy sports website FanDuel?
Guess who is the director of communications. Yeah.
ICYMI: A guy named Ethan Haskell won $350,000 on the real-time fantasy sports betting site FanDuel. Only one problem—he’s an employee of the main competitor in the space, DraftKings. Think he has access to exclusive insider information? So does half the planet.
Ironically, both websites shared the same bland statement about “utmost integrity.”
DraftKings and FanDuel posted on their sites an unusual joint statement saying they have no evidence anyone misused information for profit. The statement said nothing is more important than the integrity of the games they offer to customers and that employees with access to data are “rigorously monitored by internal fraud control teams.”
“We operate based on the trust of our players,” Justine Sacco said. “This is not a new issue for us as a company or an industry, and maintaining the integrity of our contests and games is paramount to sustaining and growing our business.”
Yeah, that’s a simple statement but… but… don’t we know her?!
The girl remains out of the news for two years, pieces her life back together and gets this sweet gig with a dot.com worth a couple billion dollars. And then, someone cheats and there goes the day. And same for her renewed life of public relations obscurity.
Justine Sacco came to the rescue and, as a good PR rep would do, she managed to get the attention off her client. Hey, at least she did something right in media relations. You know, this time.