Before launching his firm in 2007, Kalifowtiz was head of A&R at Spirit Music Publishing and also worked at RCA and Virgin Records. Along the way, he was at one point named to Billboard‘s “30 Under 30” executives list. This “lifelong New Yorker” points to the success of Mayor Bloomberg‘s Office of Media and Entertainment as he makes the case for Bill de Blasio to consider a similar Office of Music:
It could initially focus on three key areas: encouragement of music production in New York through an extension of “Made in New York” benefits; simplification of the complex permit process associated with starting music venues and festivals; and expansion of public-private partnerships like Spaceworks that provide low-cost rehearsal studio options to the city’s artist community…
As the future of music shifts away from the traditional label model, it’s becoming inextricably linked to advertising and technology — two areas where the city is a dominant force. Re-establishing New York as the world’s music capital, where it could closely collaborate with these strategic partners, could accelerate the development of new business models that will define the industry for years to come.
Kalifowitz is right. Although places like Nashville and LA have taken the shine away what was once Tin Pan Alley, his arguments for this initiative make a lot of sense. Read the rest of his piece here.