Paramount Pictures has teamed with Livestream to present the live movie premiere of Justin Bieber: Never Say Never. The live 2 1/2-hour purple carpet event, which will begins today at 5:00 p.m. PT, marks the first time Paramount will stream a movie premiere exclusively on Livestream.
For a truly communal experience, fans worldwide can watch together as the purple carpet event is streamed free at Bieber Premiere and Justin Bieber Facebook. Twitter users will also be able to view the live stream’s minute-by-minute coverage on Twitter.com.
In addition, fans can tune in early, beginning at 4:00 p.m. PT, for an exclusive behind the scenes look at Justin – with special celebrity appearances and never before seen clips – as the countdown begins for his movie’s premiere at L.A. Live in Los Angeles. Fans will be watching wherever they are on mobile devices.
The Livestream ON Demand functionality will also provide fans tuning in from different time zones around the globe the chance to relive the event highlights throughout the following day.
“I’m so grateful for everything that I get to experience, and I know I couldn’t do any of this without my fans,” said Justin Bieber. “What a cool way for them to experience my movie’s premiere with me!”
Justin Bieber: Never Say Never is a true story and remarkable inside look at the rise of Justin from street performer in the small town of Stratford, Ontario to Internet phenomenon to global super star culminating with a dream sold out show at the famed Madison Square Garden in 3D.
The movie opens nationwide on February 11, 2011.