TreatFeed Launches Via Facebook

Launched today, the TreatFeed reward system is a bit like a cross between Yelp and Groupon, allowing users to personally recommend daily deals to the friends in their network in order to win perks.

Everyone loves a treat: Attach a rewards system that doles out points to users for referring friends to deals and Treatfeed may spell a potential win-win, for consumers and businesses alike.

The TreatFeed reward system is a bit like a cross between Yelp and Groupon, allowing users to personally recommend daily deals to the friends in their network in order to win perks.

Los-Angeles based TreatFeed posts a stream of deals from local or online businesses daily (in no fewer than 18 categories). Through Facebook, users join and then start inviting friends to join their Social Tree network. Users can then refer friends in their Social Tree to deals they spot and like. (You can also enter your email address to receive the TreatFeed in your in-box).

If a friend in a user’s Social Tree purchases a deal that was referred to him or her, the referring user (the person who started the Social Tree”) earns points. If friends of friends (up to four generations) purchase the deal, the referring user earns additional points. These points are redeemable for what TreatFeed calls “cool stuff” and cash. It’s one big, happy circle of friends, referrals and rewards.

In the TreatFeed, users can click like on deals, reply to them with comments and click around to read more details about the offerings. Users can e-mail deals to friends or Tweet deals.

A sampling of today’s posted deals includes: In the activities and travel category, $100 off Hawaii, Caribbean and Mexico vacation packages from Ortiz.com; in the health and beauty category, $20 off any purchase of $100 or more from Gaiam and 20 percent off your entire contact lens order at Walgreens.com; and in the pet category, 50 percent off FURminator pet grooming products.

TreatFeed is the brainchild of the same team that launched HauteLook, a website recently acquired by Nordstrom that offers exclusives of private online sales.

Possible drawback: Will friends resent the cashing in of amity? It could happen. Or the entire network could be delighted to benefit from finding, sharing and cashing in on money-saving deals. These blanks will be filled in soon, once TreatFeed has been up and running for a bit.

Readers, what do you think about the prospects for this application?