Are you ready for “The Night Time Sleaze”?
That’s the name of a new weekday KIIS-FM feature slated to be the first byproduct of a content partnership between the 102.7 FM dial LA behemoth and NYC based blog Just Jared. The station’s music director Julie Pilat explains:
“It’s an evening celebrity-entertainment report,” she says. “Just Jared provides the content and goes live on the air with JoJo. Karli Henriquez (a long time part of JoJo’s show on KIIS) will fill in as the official Just Jared west coast reporter for breaking news.”
Conversely, Just Jared will use Henriquez to cover local LA entertainment events and red carpet premieres. Her reports will be beamed across both the radio station airwaves and JJ blog.
The second component of this synergistic, bi-coastal connection will be the weekly “New Music Monday.” It will feature new artist interviews, performances, and exclusives track debuts of the Just Jared “Must Listen of the Week.”
Meanwhile, at KIIS-FM’s upcoming Wango Tango music festival at Staples Center in May, guess who is going to have the exclusive lounge set-up backstage? That’s right – Just Jared.