Just How Much Royal Baby News Was Consumed?

Outbrain quantifies news appetite on its network of publishers

George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform Outbrain has quantified just how much attention the young prince received on the company's network of 100,000 publishers on the day he was born.

The baby's birth was announced just before 8:30 p.m. on July 22 in London. And during that 8 to 9 p.m. hour, 12 percent of total worldwide content consumption on the Outbrain network was related to the royal birth, according to the company's study.

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