Just As We Suspected

The Washington Post’s John Maynard offers a rundown of local sweeps which ended yesterday: “Channel 5 wins the late-night news race. Channel 7 news wins at 5 p.m. among a key demographic. Channel 4 wins just about everything else. Channel 9 struggles but breaks some big stories.”

“And no one’s watching Tony Danza.”

DCRTV elaborates: NBC’s Channel 4’s largest audience is the 11 p.m. newscast with an average of 194,000 viewers — that’s 60,000 more than Channel 9 and nearly double Channel 7. American Idol gives Channel 5 a boost in the most watched late night news with 197,000 viewers tuning into its 10 p.m. newscast.

Channel 7’s 5 p.m. news wins the 25-to-54 demographic, the “local advertisers prize.” Channel 9’s 5 p.m. news was fifth behind the other three newscasts and “Judge Mathis.” Channel 9’s news was third at 6 PM, behind 4 and 7.

Other results from the WaPo:

  • WTTG’s “The Tony Danza Show” averaged just 9,000 viewers, even worse than its audience of 17,000 during February sweeps.

  • WDCW’s “The People’s Court” at 10 a.m. averaged more than 50,000 viewers, second only to WRC’s late-morning news.

  • WUSA’s noon news continues to be No. 1 in the market, this month averaging 85,000 viewers, about 40,000 more than WTTG’s noon news.

  • Washingtonians’ top choice for national news is NBC’s “Nightly News” at 7 p.m. with 188,000 viewers. At 6:30 p.m., ABC’s “World News Tonight” averages 100,000 and CBS’s “Evening News” 79,000.