Juniper: 100m Mobile Coupon Users in 2010

Looking for ways to save more money, consumers are turning to mobile coupons. According to a new Juniper Research report, the value of mobile coupons redeemed will grow by more than 30% by 2010.

Both consumers and vendors like mobile coupons because of their deep targeting ability. Consumers can choose to receive only those coupons that meet their interests or needs, and brands finally have a way to accurately track coupon redemption and build on one-to-one relationships with their customers.

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