Infographic: Are brands shifting to owned media instead of Facebook?

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.

According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.

Mitchell Reichgut, CEO of Jun Group, said in a press release:

This shift towards owned content from social channels represents the convergence of a few big trends.